Working with 78 means partnering with a flavor-first, naturally-minded condiment brand—built on real ingredients, bold taste, and an “authentic over gimmicks” mindset. What working with 78 looks like - Co-creation on taste: We start with flavor goals (what should viewers crave and why) before we get into shots, copy, or hooks. - Natural, real-world content: Creative that shows condiments doing what they’re made for—on real food, in real kitchens, and at real mealtimes. - Clear creative boundaries: We’ll share brand voice, ingredient/claims guidance, and what “real flavor” means for us so content stays true to the product. - Efficient production flow: A straightforward brief, fast feedback loops, and organized deliverable requirements.